Why everyone’s talking about the Fitbit Air

This is the Fitbit Air, and if it's good, it represents a direct shot at Whoop because it's the same exact type of screenless fitness tracker,

but no subscription required for basic tracking.

See, you probably already know about Whoop, which has become the dominant player in the space.

That is 50 bucks for the Whoop, but then it's a brick without the $300 a year subscription that never ends.

This Fitbit Air is 99 bucks, but then for no subscription, you get heart rate tracking, sleep tracking, step tracking, calorie tracking, basically all of your

major casual health metrics.

And then of course, you can choose to pay to get the AI health coach and some other stuff, and it's still cheaper than a Whoop,

100 bucks a year.

So yes, I will be wearing it and testing it directly up against the Whoop for a full review.

So get subscribed to see that if you haven't already.

Now, this is Google, the same company that famously loves ads and data harvesting.

You know, people love their Whoops for the strain score and the Whoop age and all the fancy metrics, but I think they're at least going

to have to update their pricing because